Product marketing for the AI-era SaaS companies
I'm Michal, a product marketer and automation builder for B2B tech. Positioning, launches and go-to-market, plus the AI agents and Make.com workflows that run the marketing day to day.
Worked with
What I do
Product marketing and AI automation for B2B tech companies and product teams.
I've built and launched my own products, so I know what it takes to get from a feature list to paying users.
Product marketing
Positioning, messaging and competitive teardowns that turn complex tech into reasons to buy.
Built on customer research, not on a feature list.
AI and marketing automation
Make.com, Notion and CRM workflows, with AI agents doing the research, drafts and distribution.
A human approves everything that goes out.
Product launches
Go-to-market for SaaS and Chrome extensions: store listings, landing pages and launch content.
Plus SEO and visibility in AI search.
Content that sells
Ebooks, whitepapers, case studies and newsletters that sales teams actually use.
Including The AdTech Book, which I co-authored.
Writing
- Onyx Boox Note Air + Penlo AI: ask your handwritten notes a question
- How to get more from Ghost CMS: capture AI traffic, write with AI, narrate posts
- How to access your handwritten e-ink notes from Claude and other LLMs
- Google’s creative warranty scam: How repair centers deny legitimate claims
- Penlo: AI-Powered handwritten notes manager for Onyx Boox Note Air