01 — Product marketing and positioning
Messaging, value propositions and competitive teardowns that turn complex CDN, AdTech, ecommerce and SaaS products into clear reasons to buy.
Grounded in customer research and tested on landing pages, not just in docs.
02 — Go-to-market and launches
Launch plans for SaaS products and Chrome extensions: store listings, landing pages, SEO and AI search visibility, launch content and the first distribution push.
03 — Marketing automation
Workflows on Make.com, Notion and your CRM that move leads, content and data without copy-paste, with AI agents handling the repetitive steps.
04 — AI content engines
Agentic pipelines that go from brief to published post, social copy and video, driven by structured prompts and your sources.
A human reviews every output. Lessonpills is my own lab for this.
05 — Newsletters and LinkedIn growth
Audience channels you own: newsletters and LinkedIn programmes with an automated distribution layer, like the one that took Siili's newsletter to 6,600 subscribers.
06 — Sales enablement
Whitepapers, research reports, ebooks and case studies that sales teams actually send, built from interviews and data.
07 — Thought leadership and AI search
Articles and guest posts built to rank in search and be cited by ChatGPT, Perplexity and Google's AI answers.
Structured data, clear entities and an editor with an MA in English Linguistics.
08 — AI and automation workshops
Hands-on sessions for SaaS and software marketing teams: positioning, AI-assisted content and automating the workflow with Make.com and Notion.