Browse the work
Client pieces link to where they were published.
Products I build
Ectobuilder, Lessonpills and Sumbox: built, launched and marketed by me.
02Product marketing
Positioning, comparison guides and landing pages that turn features into reasons to buy.
03AI and automation
Engines on Make.com, Notion and AI agents that research, publish and distribute.
04Newsletters
The AI-Powered newsletter: from zero to 6,600 subscribers in under a year.
05Research and whitepapers
Original studies on AI in software development and ecommerce benchmarks.
06Case studies
Client stories for Siili and Centra, from airports and shipping to fashion brands.
07Ebooks
Lead magnets and guides, including The AdTech Book by Clearcode.
08Thought leadership
Articles for Clearcode, Piwik PRO, Centra, Storyblok and The Next Web.
Featured client work
A research report, a whitepaper, a book and an automated newsletter: four pieces that show the range.
Each was planned, built and shipped by me, and published by the client.
AI-Powered Newsletter
The AI-Powered Newsletter by Siili Solutions is a bi-weekly publication that focuses on delivering the most important and relevant developments in the world of artificial intelligence.

The AI Ripple Effect (Whitepaper)
I co-authored the The AI Ripple Effect Whitepaper, a guide for leaders on a key challenge of our time: as AI dramatically accelerates development, the real bottleneck shifts from coding to your organizational processes.

The AdTech Book by Clearcode
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.

Industry report: Conversion rate in fashion ecommerce benchmarks
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands.
