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Michal Wlosik

Experience

  1. 2010 – now
    Builder and product marketerMichał Włosik EFC · remote

    Product marketing, copywriting and automation for B2B tech clients, plus my own products: Ectobuilder, Lessonpills and Sumbox.

  2. 2026
    Content WriterText · Wrocław, hybrid

    Website and landing page copy for a B2B SaaS platform: turning complex features into conversion-focused messaging with SEO, design, dev and product, then iterating on analytics, search data and heatmaps with AI-assisted workflows.

  3. 2024 – 2025
    Senior Content Marketing SpecialistSiili Solutions · Helsinki, remote

    Built the AI-Powered newsletter from zero to 6,600 subscribers on an automated Make.com and Gemini engine. Whitepapers, research and case stories on AI in software delivery.

  4. 2022 – 2024
    Product writerCentra · Stockholm

    Product marketing for a headless ecommerce platform: comparison guides, industry landing pages, a 500-brand conversion report and client stories.

  5. 2020 – 2022
    Technical WriterOcado Technology · Wrocław

    Maintained, deployed and supported documentation for developer teams.

  6. 2020
    Senior Tech CopywriterEdgio (Moovweb) · California, remote

    Positioning, blog content and ebooks for a CDN and web performance platform for ecommerce.

  7. 2020
    Technical CopywriterSecurionPay

    Online marketing copy and press releases for a payments platform.

  8. 2017 – 2020
    CopywriterAvenga Poland · Wrocław

    AdTech and privacy content for the Clearcode blog, and co-author of The AdTech Book.

  9. 2015 – 2016
    Content Marketing ManagerSoftware Brothers · Wrocław

    Produced, sourced and edited marketing content across company channels and social media.

  10. 2015
    Content ManagerZoovu · Wrocław

    Ran content delivery, copywriting and editing for the company blog and third-party publications.

  11. 2009 – 2010
    Editor and TranslatorMoney.pl
  12. 2008 – 2010
    Tech BloggerEngadget

Education

  1. 2002 – 2007
    MA, English LinguisticsUniversity of Wrocław
  2. 2002 – 2004
    BA, Teaching English as a Foreign LanguageUniversity of Wrocław
  3. 2007 – 2009
    Postgraduate diploma, Human Resources ManagementSWPS University, Warsaw

Industries

  • AdTech
  • Ecommerce
  • CDN and web performance
  • Software development
  • Analytics and privacy
  • AI tools

Skills

  • Product marketing and positioning
  • Marketing automation
  • AI agents and prompt design
  • Go-to-market and launches
  • SEO and AI search

Tools

Make.com, Notion, Ghost, Google Gemini, Claude, ChatGPT and MCP for automation; Next.js and Supabase for the products I build.

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