Topic
Fresh writing, straight from the editor.
In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent.
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
In this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.