Traditional tone-of-voice documentation doesn't work. You've seen the brand guidelines: "We're friendly but professional. Witty but not sarcastic. Approachable but authoritative." These descriptions are so vague they're almost useless.
You're recording a tutorial, you know exactly what to type, but your fingers betray you anyway. After mass-producing unusable takes, I built a Chrome extension that lets you mash any keys while pre-written text appears instead. It's called Mockeys, and it's gloriously stupid.
You've seen them everywhere. Those posts on X.com, LinkedIn, Instagram, and Facebook with 𝗯𝗼𝗹𝗱 and 𝘪𝘵𝘢𝘭𝘪𝘤 text that seem to pop off the screen. Maybe you've used one of those free text formatter tools yourself - YayText, Twitalics, or dozens of others that promise to make your posts stand out.
In 2020, I joined Moovweb (later part of the Edgio and most recently Akamai family of high-performance delivery solutions) to solidify their position as the superior choice for high-performance eCommerce platforms.
A case story focusing on Wärtsilä's global corporate web development and the creation of a robust, scalable Digital Experience Platform (DXP).
A case story about the Virtual Port Arrival (VPA) maritime initiative using data analytics to significantly reduce vessel emissions and fuel consumption.
A case story focusing on HMS Networks' cloud migration and consolidation of five global websites into a single, scalable, and unified Sitefinity DXP.
A case story about Honkajoki implementing the HELOS logistics system to streamline high-quality by-product collection and ensure comprehensive supply chain compliance.
A case story focusing on Alma Media's AI-powered coaching program designed to embed machine-speed development skills and strategic mindset changes across technical teams.
A case story about Finavia unifying airport operations with a single data platform to achieve faster response times and regulatory compliance.
The AI-Powered Newsletter by Siili Solutions is a bi-weekly publication that focuses on delivering the most important and relevant developments in the world of artificial intelligence.
In this guest piece, I delve into the public's dramatic reaction to Netflix's experiment with ads.
A collection of my case stories for the headless fashion ecommerce platform Centra
In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent.
A product landing page is designed specifically to persuade visitors to engage with a product-related offer. It includes elements like compelling headlines, benefit-oriented copy, hero images, and social proof, all focused on conversions.
Comparison articls are essential for decision-makers in the industry to understand their options and make informed choices about which platform best suits their business needs.
In my Storyblok article, I discuss the shift in the eCommerce landscape towards flexibility and scalability, highlighting how modern composable platforms are increasingly favored over traditional monolithic systems.
I co-authored the The AI Ripple Effect Whitepaper, a guide for leaders on a key challenge of our time: as AI dramatically accelerates development, the real bottleneck shifts from coding to your organizational processes.
The findings from Siili original study provide a fresh perspective on how much GitHub Copilot, ChatGPT, and Claude really improve development workflows.
Siili's Handbook for AI-Powered Developers was written by developers with my editorial supervision. It offers insights into AI advancements and how they’re reshaping the industry.
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
In this article, I examine the shift from traditional ecommerce solutions to composable commerce models, which allow brands to assemble their ideal technology stack from independent, interoperable services.
The purpose of this article is to explain the value of raw data in web analytics.