In my Storyblok article, I discuss the shift in the eCommerce landscape towards flexibility and scalability, highlighting how modern composable platforms are increasingly favored over traditional monolithic systems.
I co-authored the The AI Ripple Effect Whitepaper, a guide for leaders on a key challenge of our time: as AI dramatically accelerates development, the real bottleneck shifts from coding to your organizational processes.
The findings from Siili original study provide a fresh perspective on how much GitHub Copilot, ChatGPT, and Claude really improve development workflows.
Siili's Handbook for AI-Powered Developers was written by developers with my editorial supervision. It offers insights into AI advancements and how they’re reshaping the industry.
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
In this article, I examine the shift from traditional ecommerce solutions to composable commerce models, which allow brands to assemble their ideal technology stack from independent, interoperable services.
The purpose of this article is to explain the value of raw data in web analytics.
In this piece, I provide an overview of the modern data stack (MDS) and its transformative potential for analytics. I explain how the MDS approach addresses data silos and the pain points of legacy solutions, enabling businesses to access and process data more efficiently.
The article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction.
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands.
n this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.
If you're paying for ChatGPT Plus, Pro, or Teams, you've probably stumbled across both Projects and Custom GPTs and found yourself scratching your head about which one to actually use.
Major brands across tech, fashion, and home goods are employing creative labeling strategies to downplay the "Made in China" origin of their products, instead emphasizing design and brand heritage from Western countries.
The Red Queen Effect, borrowed from evolutionary biology, describes a simple truth: you have to keep running just to stay in place. Today's writers and copywriters are living this reality as AI reshapes what it means to write for a living.
