How to use raw data in web analytics
The purpose of this article is to explain the value of raw data in web analytics.
Michal Wlosik
· 1 min read
Read the full article on the Piwik PRO blog:
Szymon Grzesiak
I explore the use cases, benefits, and challenges associated with working with unprocessed event and session-level website data, which allows organizations to answer sophisticated business questions beyond what aggregated dashboard metrics provide. The article discusses technical considerations and privacy implications, as well as practical approaches to integrating and analyzing raw data for maximal business insight.
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Builder, product marketer and AI enthusiast. I ship my own apps, like Sift (siftphotos.pro), Penlo (penlo.app), Ectobuilder (ectobuilder.com) and Cubbie (cubbie.pro), and write about building and marketing them with AI.
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