Builder, product marketer and AI enthusiast. I ship my own apps, like Sift (siftphotos.pro), Penlo (penlo.app), Ectobuilder (ectobuilder.com) and Cubbie (cubbie.pro), and write about building and marketing them with AI.
Fresh writing, straight from the editor.
In this article, I examine the shift from traditional ecommerce solutions to composable commerce models, which allow brands to assemble their ideal technology stack from independent, interoperable services.
The purpose of this article is to explain the value of raw data in web analytics.
In this piece, I provide an overview of the modern data stack (MDS) and its transformative potential for analytics. I explain how the MDS approach addresses data silos and the pain points of legacy solutions, enabling businesses to access and process data more efficiently.
The article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction.
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands.
In this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.
If you're paying for ChatGPT Plus, Pro, or Teams, you've probably stumbled across both Projects and Custom GPTs and found yourself scratching your head about which one to actually use.
Major brands across tech, fashion, and home goods are employing creative labeling strategies to downplay the "Made in China" origin of their products, instead emphasizing design and brand heritage from Western countries.
The Red Queen Effect, borrowed from evolutionary biology, describes a simple truth: you have to keep running just to stay in place. Today's writers and copywriters are living this reality as AI reshapes what it means to write for a living.
This is Michal Wlosik, a brand new site by Michal Wlosik that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime