How to select features and build an influencer marketing platform
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
Michal Wlosik
What is composable commerce, and why does it matter?
In this article, I examine the shift from traditional ecommerce solutions to composable commerce models, which allow brands to assemble their ideal technology stack from independent, interoperable services.
How to use raw data in web analytics
The purpose of this article is to explain the value of raw data in web analytics.
What is the modern data stack and how it can change the way you do analytics
In this piece, I provide an overview of the modern data stack (MDS) and its transformative potential for analytics. I explain how the MDS approach addresses data silos and the pain points of legacy solutions, enabling businesses to access and process data more efficiently.
What is behavioral data and how can it help you better understand your customers
The article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction.
Industry report: Conversion rate in fashion ecommerce benchmarks
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands.
What is Rules-Based Personalization and How Does It Work?
n this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.
ChatGPT Projects vs Custom GPTs: Which to use?
If you're paying for ChatGPT Plus, Pro, or Teams, you've probably stumbled across both Projects and Custom GPTs and found yourself scratching your head about which one to actually use.
The art of the Almost-Made-in-America label
Major brands across tech, fashion, and home goods are employing creative labeling strategies to downplay the "Made in China" origin of their products, instead emphasizing design and brand heritage from Western countries.
The Red Queen effect and how to survive the brutal pace of AI race as a writer
The Red Queen Effect, borrowed from evolutionary biology, describes a simple truth: you have to keep running just to stay in place. Today's writers and copywriters are living this reality as AI reshapes what it means to write for a living.
