Industry report: Conversion rate in fashion ecommerce benchmarks
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands.
Michal Wlosik
What is Rules-Based Personalization and How Does It Work?
n this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.
ChatGPT Projects vs Custom GPTs: Which to use?
If you're paying for ChatGPT Plus, Pro, or Teams, you've probably stumbled across both Projects and Custom GPTs and found yourself scratching your head about which one to actually use.
The art of the Almost-Made-in-America label
Major brands across tech, fashion, and home goods are employing creative labeling strategies to downplay the "Made in China" origin of their products, instead emphasizing design and brand heritage from Western countries.
The Red Queen effect and how to survive the brutal pace of AI race as a writer
The Red Queen Effect, borrowed from evolutionary biology, describes a simple truth: you have to keep running just to stay in place. Today's writers and copywriters are living this reality as AI reshapes what it means to write for a living.
