What is Rules-Based Personalization and How Does It Work?

Read the full article on the Clearcode blog:

IThe article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction. I also discuss the technical aspects of implementing rules-based personalization and the benefits such strategies provide for both B2B and B2C businesses.

Netflix tests ads: No need for drama

In this guest piece, I delve into the public's dramatic reaction to Netflix's experiment with ads.

Expert article: How Well Are Big Brands Handling User Rights Under The GDPR?

In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent.

The AdTech Book by Clearcode

The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.

How to select features and build an influencer marketing platform

The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.

What is Rules-Based Personalization and How Does It Work?

Related

Netflix tests ads: No need for drama

Expert article: How Well Are Big Brands Handling User Rights Under The GDPR?

The AdTech Book by Clearcode

How to select features and build an influencer marketing platform