Read the full article on the Piwik PRO blog:
What is behavioral data and how can it help you better understand your customers - Piwik PRO
Find out everything you need to know about behavioral data and ways your company can benefit from using it in its technology stack.
Szymon Grzesiak
The article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction. I also discuss the technical aspects of implementing rules-based personalization and the benefits such strategies provide for both B2B and B2C businesses.
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