The AdTech Book by Clearcode

The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.

The AdTech Book by Clearcode

Download the book here:

The AdTech Book by Clearcode | The Platforms, Processes, and Players
The AdTech Book provides a detailed overview of the digital online advertising industry from the very beginning right through to today.

What’s in the book?

Text alone isn’t going to help you understand how the digital advertising ecosystem works, so we’ve included a bunch of extras to explain certain areas and help you learn your newly acquired knowledge, such as:

Technical illustrations and code examples

There’s a lot that happens behind the scenes to deliver ads to online users, which makes understanding how things work very hard. The book contains dozens of technical illustrations and code examples to help you comprehend how even the most complex processes work.

Exercises

Put your newly gained knowledge to the test with our AdTech Exercises located at the end of each chapter.

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