Download the book here:

What’s in the book?
Text alone isn’t going to help you understand how the digital advertising ecosystem works, so we’ve included a bunch of extras to explain certain areas and help you learn your newly acquired knowledge, such as:
Technical illustrations and code examples
There’s a lot that happens behind the scenes to deliver ads to online users, which makes understanding how things work very hard. The book contains dozens of technical illustrations and code examples to help you comprehend how even the most complex processes work.
Exercises
Put your newly gained knowledge to the test with our AdTech Exercises located at the end of each chapter.

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