Netflix tests ads: No need for drama
In this guest piece, I delve into the public's dramatic reaction to Netflix's experiment with ads.
Blog posts
A portfolio of my expert articles and thought leadership blog posts for B2B companies
Expert article: How Well Are Big Brands Handling User Rights Under The GDPR?
In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent.
Industry-focused product landing pages
A product landing page is designed specifically to persuade visitors to engage with a product-related offer. It includes elements like compelling headlines, benefit-oriented copy, hero images, and social proof, all focused on conversions.
Product comparison guide (headless eCommerce platforms)
Comparison articls are essential for decision-makers in the industry to understand their options and make informed choices about which platform best suits their business needs.
What is composable commerce, and why does it matter? (Storyblok Guest Post)
In my Storyblok article, I discuss the shift in the eCommerce landscape towards flexibility and scalability, highlighting how modern composable platforms are increasingly favored over traditional monolithic systems.
How to select features and build an influencer marketing platform
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
What is composable commerce, and why does it matter?
In this article, I examine the shift from traditional ecommerce solutions to composable commerce models, which allow brands to assemble their ideal technology stack from independent, interoperable services.
How to use raw data in web analytics
The purpose of this article is to explain the value of raw data in web analytics.
What is the modern data stack and how it can change the way you do analytics
In this piece, I provide an overview of the modern data stack (MDS) and its transformative potential for analytics. I explain how the MDS approach addresses data silos and the pain points of legacy solutions, enabling businesses to access and process data more efficiently.
What is behavioral data and how can it help you better understand your customers
The article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction.
What is Rules-Based Personalization and How Does It Work?
n this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.