How to use raw data in web analytics

The purpose of this article is to explain the value of raw data in web analytics.

How to use raw data in web analytics

Read the full article on the Piwik PRO blog:

How to use raw data in web analytics - Piwik PRO
Find out what makes raw data valuable for web analytics and how you can use it to draw deeper insights from your data.

I explore the use cases, benefits, and challenges associated with working with unprocessed event and session-level website data, which allows organizations to answer sophisticated business questions beyond what aggregated dashboard metrics provide. The article discusses technical considerations and privacy implications, as well as practical approaches to integrating and analyzing raw data for maximal business insight.

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