Read the full article on the Clearcode blog:
How to select features and build an influencer marketing platform - Clearcode Blog
With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]
Michal Wlosik
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform. I discuss key features—including campaign management, audience analytics, fraud detection, and ROI measurement—and describe the technical and architectural considerations for creating a scalable solution that serves both marketers and influencers efficiently.
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