How to use raw data in web analytics
The purpose of this article is to explain the value of raw data in web analytics.
Privacy
What is the modern data stack and how it can change the way you do analytics
In this piece, I provide an overview of the modern data stack (MDS) and its transformative potential for analytics. I explain how the MDS approach addresses data silos and the pain points of legacy solutions, enabling businesses to access and process data more efficiently.
What is behavioral data and how can it help you better understand your customers
The article provides examples of how marketers can use demographics, behaviors, or referral sources to create custom experiences that increase engagement, conversions, and customer satisfaction.