In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent.
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
n this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.