Netflix tests ads: No need for drama
In this guest piece, I delve into the public's dramatic reaction to Netflix's experiment with ads.
AdTech
This portfolio section highlights my extensive experience in creating high-authority, technical B2B content for the AdTech and MarTech industries, developed during my time at Clearcode.
The goal was to establish the company as a thought leader by tackling complex, nuanced topics that required meticulous research and a clear, educational approach.
Expert article: How Well Are Big Brands Handling User Rights Under The GDPR?
In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent.
The AdTech Book by Clearcode
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.
How to select features and build an influencer marketing platform
The aim of this article is to guide brands and agencies on building or choosing an influencer marketing platform.
What is Rules-Based Personalization and How Does It Work?
n this article, I explain the concept of rules-based personalization, a method that allows websites to tailor content to individual users based on set criteria.