My services are designed to maximize your content's SEO and GEO impact, allowing you to achieve conversion and authority at scale.
Whether you need high-authority thought leadership, a compelling value proposition for your website, or a custom-built, automated system that drives your newsletter from 0 to thousands of subscribers, I deliver measurable results without sacrificing the essential human touch.
Blog posts and thought leadership articles
I create SEO-rich though leadership content that boosts your brand's online visibility and engages your audience.
Product marketing
I specialize in taking complex technology—across industries like CDN, AdTech, and eCommerce—and crafting the decisive narrative that drives market adoption. My product marketing focus is on defining your core value proposition, arming sales teams with high-impact assets, and creating the content that influences buying decisions at the most critical stages.
This involves:
- Competitive teardowns: Creating head-to-head vendor comparisons and competitive guides that strategically position your product as the superior choice.
- Sales enablement: Producing high-value assets (whitepapers, e-books, reports) that serve as conversion-focused lead magnets and provide the sales team with a technically sound, winning tool.
- Foundational messaging: Defining the core product messaging, website copy, and value propositions that bridge the gap between technical features and tangible customer benefits.
- Market intelligence: Authoring industry reports and thought leadership that establish domain expertise and accelerate prospects from the consideration to the conversion stage.
Website copy
I know how to develop compelling value propositions for tech businesses. I craft clear, impactful messaging that resonates with your target audience.I dissect complex product features and benefits to create a narrative that is understandable, engaging, and aligns with your brand's strengths and market position.
Newsletters
I view the company newsletter not as a simple update, but as a critical lifecycle touchpoint and a direct line to our most engaged audience. My strategy is to integrate deep subject matter expertise with a tailored, high-performance distribution architecture, ensuring our content is resonant, timely, and converts.
I took Siili Solutions' AI-Powered newsletter from zero to 6,600 engaged professionals in under a year, transforming it into a powerful engine for lead nurturing and thought leadership. This achievement is a testament to my ability to not only write compelling B2B copy but also to strategically scale content operations for measurable business impact.
To ensure both quality and massive scale, I architect the underlying automation using a sophisticated tech stack. This involves building and deploying custom Make.com scenarios powered by advanced AI agents (like Google Gemini), which I instruct using detailed, structured prompts to curate and generate content. I orchestrate this content across marketing automation and CRM platforms, guaranteeing consistency and personalization while freeing up marketing resources. My focus remains on content that feels genuinely human but is delivered with machine efficiency, giving our audience actionable value every week.
Through a deep understanding of LinkedIn's unique format and audience, I create content that is both professional and captivating, perfectly suited for sharing insights, news, and updates with your audience in an accessible, enjoyable manner.
Client case stories
I blend detailed research with engaging storytelling to produce in-depth case studies that elevate your credibility.My writing highlights your achievements through narratives that captivate your audience, underline your expertise, and demonstrate real-world impact of your products and services.
Copyediting
I offer specialized copyediting services to align your marketing content with your brand's style guide and unique tone of voice.I'll ensure your content not only meets grammatical standards but also resonates with your brand's identity, effectively expressing its character and messaging to better engage your audience.
Content automation workshops
I offer specialized content writing workshops for SaaS and software development marketers, focusing on key areas such as website messaging, LinkedIn copywriting, and general content writing strategies.My workshops are crafted to enhance your team's ability to create impactful content that engages and converts.
Follow me on LinkedIn
Content collaboration isn't on your agenda at the moment? Let's stay connected on LinkedIn for your future projects. 🤝