HMS Networks: Sitefinity Cloud Migration & Consolidation
A case story focusing on HMS Networks' cloud migration and consolidation of five global websites into a single, scalable, and unified Sitefinity DXP.
Ecommerce
This portfolio section highlights my dedicated experience in developing compelling eCommerce and product-centric copy, primarily gained during my time as a Product Writer at Centra, a headless platform for fashion and lifestyle brands.
Fashion ecommerce client stories
A collection of my case stories for the headless fashion ecommerce platform Centra
Industry-focused product landing pages
A product landing page is designed specifically to persuade visitors to engage with a product-related offer. It includes elements like compelling headlines, benefit-oriented copy, hero images, and social proof, all focused on conversions.
Product comparison guide (headless eCommerce platforms)
Comparison articls are essential for decision-makers in the industry to understand their options and make informed choices about which platform best suits their business needs.
What is composable commerce, and why does it matter? (Storyblok Guest Post)
In my Storyblok article, I discuss the shift in the eCommerce landscape towards flexibility and scalability, highlighting how modern composable platforms are increasingly favored over traditional monolithic systems.
What is composable commerce, and why does it matter?
In this article, I examine the shift from traditional ecommerce solutions to composable commerce models, which allow brands to assemble their ideal technology stack from independent, interoperable services.
Industry report: Conversion rate in fashion ecommerce benchmarks
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands.